At Your Art, we harness talent by reaching out to both young and old artisans. They possess the skill inherited over time and generations from their families. This becomes our base where we work with them. In the process, we upgrade their skills, contemporise their art and give them access to a large marketplace. It is our task to position their work as an aspirational purchase.
Your Art, by successfully creating world-class products, has travelled from these remote villages to countries as far as the United States, United Kingdom, Switzerland, Dubai apart from the large cities in India. We employ several families in villages and tribal clusters from Maharashtra, Bengal, Madhya Pradesh and sensitise the artist community on the need to make traditional products with modern work practices. The creation of this work ethic is often challenging and needs sustained effort. Your Art’s team works round the clock to make this possible.
TRIPTI KEDIA, Founder
Tripti, who founded ‘Your Portrait’ in 2010 drives this initiative.
The early part of her professional career was spent in broadcast journalism and that experience helped gain perspective and navigate through India Inc.
A pet project of hers is to encourage everyone to become the CAUSE buyer. It is an acronym for the Conscious, Appreciative, Unique, Social and Ethnic buyer who supports the preservation of micro cultures across regions in India.
Tripti is sensitizing the artist community to cater to the buyer’s needs, to marry both traditional and the contemporary. As an entrepreneur with a social cause, it is her endeavour to support arts and crafts of ‘ Incredible India’ and help grow traditional skills and knowledge. With such efforts, the new generation of artists can continue to innovate and thrive. But for this, the artist community needs to challenge their own assumptions and push their boundaries as art needs to evolve with time and go beyond the obvious and the repetitive.
To quote Robert F. Kennedy, “Each time a man stands up for an ideal, or acts to improve the lot of others,…he sends forth a tiny ripple of hope…”
Together, we can bring out the ripple effect and liven up your space and your heart too, as you support so many livelihoods
OUR HUMBLE ENDEAVOUR
